Inputs
Before the first harvest.
Seeds, growing systems and the financing behind the season.
A question worth following
What do farmers pay for inputs, and how do they finance them?
← All practicesAgriculture & Food
Buyers. Costs. Routes to market.
FIELDto shelf.
Find the buyers, costs and bottlenecks
behind your next move.
Follow the food
Free research
for African startups.
The industry, in motion
From the field.
To your next buyer.
People behind precision agricultureYou have a business to run. We research the buyers, costs and routes behind your next move.
Where is value being lost? Who could buy from you? What would growth cost? Start with the decision you need to make.
See what you get backFollow the food.
People & equipment
The work behind the yield.
Labour, machinery and the cost of getting a harvest out of the field.
A question worth following
What does it take to bring the crop in?
Packing & cold chain
Freshness has a journey.
Processing, packing, refrigeration and the points where value is lost.
A question worth following
Where does the cold chain break, and what does the loss cost?
Distribution
The miles between.
Transport, delivery routes and the working capital between a crop and a sale.
A question worth following
What does it take to move the harvest to its buyer?
Retail & buyers
Where the harvest lands.
Grocery shelves, buying terms and the time it takes to get paid.
A question worth following
Who would buy from us, on what terms, and how quickly would they pay?
What you get back
A clearer view.
A better next step.
Focused on the decision you brought us.
Your buyers and market
Who buys, what they need and the terms they expect.
The costs that matter
Input prices, delivery costs and the gaps worth checking.
Your options, explained
Findings you can act on, with the evidence and uncertainties alongside them.
Free research for African startups
Keep building.
We’ll do the digging.
Bring us your question Send your question. We’ll arrange a call and agree on the research.